enso x ralph lauren

Enso and Ralph Lauren is a co-branding collaboration that pairs my textile and fabric company, Enso, with Ralph Lauren’s clothing designs. The billboard features the slogan “West Meets East,” highlighting the fusion of Ralph Lauren’s Western style with Enso’s Eastern-inspired materials. Together, the partnership creates a unique fashion line designed to celebrate and appeal to Asian American consumers.

Chef’s of the streets

For this project, Chefs of the Streets, I wanted the brand to feel personal, cultural, and bold. I began by grounding the identity in real inspiration, using a Black woman in the logo. As I moved into the sauce label, I experimented with symbolism and replaced her afro with flames to visually communicate heat, spice, and intensity. Throughout the process, I focused on balancing cultural pride with a strong, memorable brand mark.

ross website rebrand

For this project, I rebranded Ross Dress for Less. I wanted to push myself and see how I could  explored how visual choices can completely shift brand perception. I stripped the design back and introduced black-and-white imagery to create a cleaner, more refined look. I also replaced the bright blue with a deeper, richer tone to subtly signal sophistication. For this project I wanted to make Ross be seen as a luxury brand, instead of how it is now. This helped me think about branding as repositioning, not just redesign.

AMC event poster series

For this project, I created a 3 poster series for an AMC horror movie marathon event. I first started by studying Saul Bass’s work to understand how he used shape, contrast, and restraint to build strong visual identities. Using a limited red and black palette. I focused on bold, simplified forms and minimal detail so each poster could stand on its own but still feel clearly connected to each other. My goal was to create a consistent visual language that tied the entire movie marathon together through a shared vintage horror tone.

Eminem magazine layout

For this layout, I focused on translating Eminem’s personality into a visual experience. I began by identifying key traits of his brand rawness, Energetic, and confrontation and let those guide my design decisions. I chose a bright yellow palette and Helvetica Black to keep the design loud and bold. The staircase style composition came from experimenting with ways to control pacing and movement, allowing the layout to carry the same Energy you would found in his music

Life of pablo album redesign

For this project I redesigned kanye West’s album, The Life of Pablo. I approached the album with visual extension of Kanye West’s internal conflict. I started by listening to the album and researching the themes behind the it. I found that themes of tension between his ego, materialism, and spirituality was the concept of the album. Using Michelangelo’s Creation of Adam as inspiration, I represented Kanye as Adam and introduced gold rings and a chain to symbolize vanity and wealth. I used black and gold to reinforce the contrast between luxury and introspection, using symbolism to communicate the deeper meaning of his album.