chefs of the streets

For this project, Chefs of the Streets, I wanted the brand to feel personal, cultural, and bold. I began by grounding the identity in real inspiration, using a Black woman in the logo. As I moved into the sauce label, I experimented with symbolism and replaced her afro with flames to visually communicate heat, spice, and intensity. Throughout the process, I focused on balancing cultural pride with a strong, memorable brand mark.

Storefront window with the words 'Cherish of the Streets' and an illustration of a woman's face with an afro hairstyle.
Open menu of Chefs of the Streets restaurant showing appetizers, pasta, soups, salads, bread, and entrees, with a logo of a woman with an afro on the left side, and location details at the bottom.
A bottle of Chefs of the Streets Spicy Cajun Sauce with a white label, red cap, and red contents, set against a brown background.
A beverage bottle with a nutrition facts label, a barcode, and a description about the brand's mission, including a heat level indicator with four chili peppers.
Event flyer for Chefs of the Streets featuring a stylized illustration of a woman with an afro hairstyle, with a list of appetizers including crab balls, fried chicken tenders, honey garlic chicken, shrimp cocktail, and crispy fried fish.