For this project, I rebranded Ross Dress for Less. I wanted to push myself and see how I could  explored how visual choices can completely shift brand perception. I stripped the design back and introduced black-and-white imagery to create a cleaner, more refined look. I also replaced the bright blue with a deeper, richer tone to subtly signal sophistication. For this project I wanted to make Ross be seen as a luxury brand, instead of how it is now. This helped me think about branding as repositioning, not just redesign.