Melt & Malt is a hot cocoa brand designed around the idea that making hot cocoa is more than just a drink—it’s an experience. The logo system centers on a cup of hot cocoa topped with whipped cream, creating a warm and inviting visual that represents comfort and enjoyment. To expand the brand identity, I developed logo variations featuring different elements inside the cup, such as melted chocolate, a peppermint candy, and a marshmallow, each representing different flavor experiences and allowing the brand to adapt across products. The concept behind Melt & Malt focuses on the process of adding malt and flavor ingredients to create a personalized cocoa experience, which is reflected in the playful and customizable logo system.